Mobile Business Intelligence: Why You Should Be Using On-The-Go Analytics
Mobile Business Intelligence

Written by: Jon Stafford

I have over 13 years experience in creating effective BI that turns data into insight and value. I’ve worked in many industries, combining my extensive business knowledge and background in solution development to deliver successful BI strategies, solutions, training and coaching.
Mobile Business Intelligence: Why You Should Be Using On-The-Go Analytics

We’re constantly connected and always on the go. Nowadays, making data-driven decisions means having real-time access to your business intelligence (BI) even when you’re out of the office. It’s no surprise then that 42% of companies[1] plan to deploy mobile business intelligence soon.

For the first time last year, mobile web usage surpassed desktop[2], with smartphones and tablets being the only form of computer for many. With that in mind, it seems only natural that mobile business intelligence becomes common practice for companies.

Still think desktop dashboards are best? Here’s why your organisation needs to be using mobile BI:

It Gives Access to Data Anytime, Anywhere

Mobile business intelligence quite literally puts data in the palm of your hand. Regardless of your location, mobile business intelligence enables you to access optimised dashboards that display all the right information with just a few taps on your touchscreen.

It’s easy to rely on your in-house data experts to produce detailed reports at only a moment’s notice. However, if you’re travelling between offices, or you’re called into an impromptu boardroom meeting, then getting the latest company data may prove difficult. Mobile business intelligence allows you to easily create last minute reports, that contain up to the minute metrics, wherever you are.

It Prevents Problems from Occurring

Time is of the essence when it comes to fixing problems in your organisation. Being able to check over your key performance indicators (KPIs) at any given time means you can spot issues before it’s too late.

If your dashboard displays  pre-mortem KPIs, then the quicker you’re alerted to potential problems, the better. Instead of waiting until you get back to your desk to be notified, mobile BI gives you the power to nip any issues in the bud, preventing damage and keeping you on track towards achieving your goals.

It Provides a Collaborative Experience

To ensure BI solutions deliver, they must continuously adapt and evolve in line with the ongoing influx of new data that becomes available. That means lots of planning and a collaborative approach between employees.

If a sudden question pops into your head about the day’s sales figures, you can view the relevant data and send it to your colleagues ahead of getting to work the following morning. Before you’ve even sat down at your desk, you’ll have already alerted your team to trends that could improve the way your organisation does things.

It Can Convince Your Cynics  

Nothing highlights opportunities and areas for growth like facts and figures. Having the ability to display your organisation’s latest data wherever, and whenever, you need to can work to persuade even the most stubborn of sceptics.

The visualisation tools offered in mobile BI systems allow you to display data on smartphones and tablets in ways that are easy to interpret, and that can tell the story you need them to. When you want to show a senior colleague why your proposed changes will benefit the organisation, pulling the relevant data up in seconds will help give them the confidence that you can apply the right information, in the right way.

For more information on Truly Intelligent Businesses data strategy framework click here to book an initial consultation with no obligation! Every business using 4dDX, enjoys access to regularly updated documentation and services through their own private client portal. To see 4dDX in action, you can access a demo portal where you’ll find samples of the 4dDX framework along with examples of how it’s used, which will give you a sense of what to expect when working with Truly Intelligent Business.

[1] https://www.betterbuys.com/bi/business-intelligence-stats/

[2] http://gs.statcounter.com/press/mobile-and-tablet-internet-usage-exceeds-desktop-for-first-time-worldwide

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