Why your business needs a data strategy
The chances are, your business is aiming to drive more value from its data. Whether that’s through better insights, increased automation, digital transformation, artificial intelligence, or even entirely new data products.
To achieve these kinds of data outcomes, your business needs the right mix of data capabilities. But it’s impossible to know just what the right mix is, without taking a strategic view of the entire change journey that your business needs to complete.
A data strategy works just like any other. It pinpoints your data goals, and then reveals the course of actions that will take you there. The risks of ignoring data strategy are equally familiar – you’re likely to spend far more time, effort and money heading in the wrong direction, ultimately arriving at poorer results.
The data strategy conundrum
Enterprise data management is a big and complex topic, so devising a data strategy can feel overwhelming. It’s no good creating a strategy which is so detailed that few people can engage with it. But it’s also no good creating a strategy which is so insubstantial that it can’t be put into real-world practice.
The key challenge is; how to create a data strategy which is comprehensive enough to be implementable, yet at the same time simple enough for all stakeholders to understand and support?
The Data Strategy Masterclass will show you how to do both!