Exploiting Data: Don’t Forget To Ask ‘Should We?’

Exploiting Data: Don’t Forget To Ask ‘Should We?’

If you’re an organisation that sells products or services, you’ve probably already looked at exploiting your data in some way. Maybe you’re analysing customer demographics to better inform your campaign targeting. Or looking at customers’ buying histories to identify...
Don’t Get Seduced by the BI Development Honeymoon Period

Don’t Get Seduced by the BI Development Honeymoon Period

We all know about ‘honeymoon periods’ – those times when everything is going wonderfully and we don’t have a care or worry in the world. They happen at the start of something new, whilst the novelty is still there, and any negative aspects have yet to make themselves...
When: The Scientific Secrets of Perfect Timing

When: The Scientific Secrets of Perfect Timing

In When: The Scientific Secrets of Perfect Timing, a new book published this month, author Daniel Pink shows how timing is everything, and how it’s a science not an art. The Daily ‘When’ The first part of the book looks at the best times of the day...
Using Goodhart’s Law to Ensure Your KPIs Are Not Misused

Using Goodhart’s Law to Ensure Your KPIs Are Not Misused

Back in the 1970s, economist Charles Goodhart popularised a saying which has become known as Goodhart’s Law: “When a measure becomes a target, it ceases to be a good measure.” * The law warns against the natural human tendency to ‘game the...
Realising Value from Data: Three Key Factors for Your Business

Realising Value from Data: Three Key Factors for Your Business

Data doesn’t hang around for any organisation and, when it comes to getting the value you need from it, sooner is always better. As smart organisations rely on data to make informed decisions that improve the way they operate, it’s never been more important to ensure...