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What Is True Business Intelligence?

Put simply, true BI is when BI and data technology is aligned with a business’s people and processes, in ways that help the business to achieve its goals.

True BI isn’t just about data warehouses and dashboards. It’s about using BI technology to drive positive business change and create real business value. To achieve that, a business must ensure that BI technology is aligned with its strategy, relevant to its processes, and used effectively by its people. BI technology is a tool, and just like any tool it must be used in the right way to achieve a desired outcome. When it is, that’s true business intelligence!