Is your business data-driven, or just data-busy?

Is your business data-driven, or just data-busy?

In today’s digital world, businesses are understandably taking strides to become ‘data-driven’. But some businesses unwillingly end up in another situation which I call ‘data-busy’. I’ll tell you what that means… Quite simply, a data-driven business is one...
Part 2: Measure What Matters

Part 2: Measure What Matters

This is the second article in a four-part series about how to ensure that your BI efforts don’t just create reports and dashboards, but generate truly beneficial outcomes for your business. Part 2: Measure What Matters In part 1, ‘Results Before Reports’, I...
Part 1: Results Before Reports

Part 1: Results Before Reports

This is the first in a series of four articles about how to ensure that your BI efforts don’t just create reports and dashboards, but generate truly beneficial outcomes for your business. Part 1: Results Before Reports There’s an art to implementing business...
Exploiting Data: Don’t Forget To Ask ‘Should We?’

Exploiting Data: Don’t Forget To Ask ‘Should We?’

If you’re an organisation that sells products or services, you’ve probably already looked at exploiting your data in some way. Maybe you’re analysing customer demographics to better inform your campaign targeting. Or looking at customers’ buying histories to identify...
Don’t Get Seduced by the BI Development Honeymoon Period

Don’t Get Seduced by the BI Development Honeymoon Period

We all know about ‘honeymoon periods’ – those times when everything is going wonderfully and we don’t have a care or worry in the world. They happen at the start of something new, whilst the novelty is still there, and any negative aspects have yet to make themselves...