BI Should Not Be Defined by Technology Alone
Selecting BI

Written by: Phil Husbands

My core interests and specialist expertise are in enterprise data strategy, data capability development and data-driven organisational change. My work focuses on building the operational and people-focused capabilities, which are essential for ensuring that data enables businesses to work more effectively, make better decisions and achieve their goals.

Business Intelligence should not be defined by technology alone. I’ve written a piece for Information Age. I describe how there is much more to high-value BI than just deploying BI technology. Organisations must have a rounded and in-depth understanding of business intelligence, including non-technology issues, for it to be effective.

BI should not be defined by the technology alone — it should also be defined by the way a business works.

This point of view has roots in long-standing research by the likes of industry analysts such as Gartner. This shows that 70% to 80% of all corporate business intelligence projects fail. Many of the reasons for this, have solutions that technology alone can’t solve. Such as poor user adoption, data quality issues, or insufficient training leading to inadequate user skills.

In the article, I describe how organisations should first look first not at business intelligence technology, but at their current BI strategy. This will highlight potential opportunities for improving the value and effectiveness of existing business intelligence tools.

To read the full article about BI Should Not Be Defined by Technology Alone, go to Information Age. Please share your comments, I’m interested to hear about how what I describe relates to your business intelligence projects.

Alternatively, you can contact me here to discuss your thoughts!

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