Data Leadership

During over 20 years of data and analytics experience, Phil has occupied data leadership roles in globally prestigious retail, telecoms, media and insurance organisations.

Today, you can tap into Phil’s expertise in a way that is best aligned with your business’s specific needs. Whether that’s just a few hours of consultation or leadership support, longer-term flexible retained services or a senior interim engagement.

More details and example SoW

Phil’s data leadership experience is broad and deep. In recent years he’s occupied senior interim positions at The Economist, NHBC, Acrotrend and BPA Quality. Prior to which in 2010, Phil established and grew the specialist BI consultancy ‘Saltare’ which was subsequently acquired by Acrotrend in 2019. Under Phil’s leadership, Saltare delivered data and BI expertise to many global brands including Disney, Citi, Harrods and Clarks.

Data Leadership Experience

Position Organisation
Interim CDO BPA Quality
Interim Head of Data The Economist
Interim Head of Data NHBC
Director of Data and Analytics Acrotrend
Managing Director Saltare
Head of Information Management Connaught

Start building a picture of what it’s like to work with us, by browsing the demo client portal or viewing this example statement of work.

View example SoW

All of our clients benefit from access to their own private and secure portal, providing convenient and perpetual availability of customised documentation, reporting and materials.

Data and Analytics Strategy

“A goal without a plan, is just a dream”

If you’re aiming to make your business truly data driven (and why wouldn’t you?) then an effective data strategy is an essential tool for outlining your data vision and defining how that vision will be achieved. We’ve devised and implemented successful data strategies for many organisations, and we can cost-effectively formulate a data strategy that’s right for your business, too.

More details and examples

Every data strategy that we devise, features all of these crucial aspects:

1. Clarification of why data is important to the business, and how data can serve as a high-value strategic asset.
2. Explanation of how the data strategy is devised based on core data capabilities.
3. Quantification of the levels of data capability required to fulfil the business’s strategic goals.
4. Objective assessment of the current state of the business’s data capabilities.
5. Proposal of a phased approach for relevant and beneficial improvement of the business’s data capabilities.

Example A is a redacted version of a data strategy comprised of this scope that we devised for a previous client.

Example A

In situations where the organisation already has a data strategy or a ‘full’ data strategy is not required, a more lightweight strategic review can be appropriate. Example B is a redacted version of a strategic review and recommendations that we prepared for a previous client.

Example B

A common emphasis of data strategy is analytics and business intelligence. In some cases, it is appropriate to bring this key role of data to life in an accompanying set of strategic recommendations. Example C is a redacted version of a business intelligence strategic review and recommendations that we prepared for a previous client.

Example C

To discuss how your business can benefit from my data strategy expertise, please contact us.

The basis for our strategic work is 4dDX – the simple but effective data strategy framework that we have developed and honed over many years and multiple real-world assignments.

Data Capability Assessment

Quickly and cost-effectively answer the fundamental questions – Is my data really driving achievement of my business’s goals? And what changes will ensure my data is a high-value strategic asset?

How it works, further details and example SoW

Simple online tools enable you to gather assessment data from as many people in your business as you wish. The 4dDX framework is then used in analysis of those data to reveal credible insights which are highly relevant to your business’s objectives. Real-world expertise then formulates a roadmap of recommendations in direct consultation with your stakeholders.

How it works

The deeply insightful analysis combined with the powerful simplicity of 4dDX, drives a powerful and engaging conversation with everyone in the business. In addition, you receive the rich raw data gathered by the online tools during the assessment. Download the fact sheet for a full breakdown of the solution benefits, deliverables and typical timelines.

Download fact sheet

For a clear picture of the scope and objectives of the data capability assessment, view this example statement of work.

View example SoW

This fixed-price data capability maturity assessment combines online tools, insightful data analysis, and consultancy expertise to rapidly create a clear and accountable view of how suitable your data capabilities are for driving achievement of your business’s goals, and what actions are appropriate for closing any gaps. And because this assessment is simple and lightweight, it can be easily repeated at no extra cost to see how your data capabilities are evolving over time.

Data Insights Architecture

For data insights to deliver real business value, they must be relevant, actionable, and well adopted. A data insights architecture is a powerful tool for rapidly achieving all three of these success criteria.

Put simply, a data insights architecture is a map which shows how your business’s KPIs, analyses and reporting should be organised and used to ensure they truly drive the achievement of goals and are not just ‘information for informations sake’.

How it works and the benefits

An insights architecture is a simple mapping framework, for classifying data insights according to the business goals they support and how they must be used to be effective.

When data insights are classified in this way, they can be deployed more rapidly, they become easier to use more effectively, and they create more business value through increased relevance and adoption.

An insights architecture achieves this by mapping how data insights will drive the achievement of a business’s goals, in a way that both validates that alignment and communicates it to stakeholders.

Download pdf fact sheet

The Benefits of a Data Insights Architecture

More relevant insights Assures that KPIs, analysis and reports are highly relevant to business processes.
High insights adoption By virtue of that high relevance, insights and analyses yield greater adoption and deliver higher effectiveness.
Greater insights RoI That increased adoption and effectiveness generates higher RoI for data and analytics skills and technology.
Greater insights consistency Standardises a ‘top-down’ approach, which creates greater consistency in analytics standards and improved data literacy.
Greater insights continuity Facilitates continuity and control as a business’s analytics needs evolve over time.

This fixed-price solution combines templates that rapidly close harmful gaps in your data insights, with training that simultaneously empowers your team members with new skills to continue strengthening the fabric of KPIs, analyses and reports in your business.

Data Catalogue Accelerator

Before you can gain control of your data, you need to know what you’re dealing with.

A data catalogue is a powerful tool which enables people to discover and understand the data they need. For businesses that haven’t yet started cataloguing their data, a prototype data catalogue provides a way of quickly and inexpensively getting started by gaining clarity on what data the business has, what it’s about, where it is and why the business has it.

How it works and examples

To create a prototype data catalogue, knowledge and information about data is gathered through analysis of IT infrastructure, and through consultation with business and IT stakeholders. This allows you to understand a lot more about the size and shape of data in the organisation, and what you need from a data catalogue long-term. From there, you can use what you’ve learnt from the data catalogue prototype to make well-informed decisions about the cost-benefits of using more advanced or specialised data cataloguing tools and technology.

How it works

A prototype data catalogue needs to encompass just 3-layers of information.

  • Layer 1 – Data Relationships.
  • Layer 2 – Data Flows.
  • Layer 3 – Data Lineages.

Data relationships are simply the data links that exist between the various systems and processes in the business. Data flows are the actual movements of data flowing through each data relationship. And Data lineages are a number of data flows arranged in a sequence, according to a specific scenario. The examples below are best viewed after learning how it works.

Example A Example B

Even more information and further examples are accessible in the demo client portal. All of our clients benefit from access to their own private and secure portal, providing convenient and perpetual availability of customised documentation and materials.

Data Governance Accelerator

Don’t reinvent the wheel. Acquire a powerful data governance framework honed through multiple deployments to launch or reinvigorate your data governance with greater speed and effectiveness, higher value, lower cost and zero fuss.

The Data Governance Accelerator is a fixed-price package of field-tested documentation, process architecture, operational specifications and supporting expertise which rapidly installs a highly effective data governance framework.

Deliverables, benefits and example SoW

Solution Deliverables

1. Data governance terms of reference document.
2. Data governance policy and procedures document.
3. Data governance charter document.
4. Data governance organisation structure diagram.
5. Data governance role descriptions documents.
6. Data governance process architecture documents.
7. Data governance procedure library document.
8. Data governance onboarding materials.
9. Data citizenship promotion materials.
10. 3 days of professional expertise.

For a breakdown of the solution objectives, deliverables and scope, view this example statement of work.

View example SoW

Benefits Enablers
Reduced time, effort and cost in establishing your data governance framework. The Data Governance Accelerator enables you to bypass months of bespoke research, development and documentation effort.
Increased speed in the deployment and growth of your data governance capabilities. By installing your data governance framework in a matter of weeks, you can accelerate plans to roll it out to the business.
Increased assurance in the adoption and effectiveness of data governance behaviours. You will be able to shift emphasis away from building policy and designing processes to focus instead on valuable business change.
Greater confidence in the effectiveness of your data governance framework. The effectiveness of the Data Governance Accelerator has been honed during multiple previous installations at other organisations.
Reduced cost of launching or evolving your data governance capabilities. The cost of this fixed-price approach is far lower than the cost of other approaches of developing a data governance framework.

Download the fact sheet for a complete picture of the solution benefits and visibility of the content of some of the documents packaged inside the Data Governance Accelerator.

The Data Governance Accelerator saves you time and money on setting up, so you can focus sooner on the crucial operational, behavioural and cultural changes which are the true drivers of greater quality, integrity and performance of your data.

Compared to other methods, you can expect to reduce initial effort by at least two months and reduce initial costs by at least £20,000.


We believe that taking the right steps to become truly data driven, shouldn’t be prohibitively expensive. That’s why all of the solutions we deliver are offered at reasonable fixed prices or fair time-based rates. Contact us to start a free trial of the data capability assessment or to discuss the potential of discounts for multi-solution purchases.

Solution Basis Price
Data Leadership Per hour £ 150
Data and Analytics Strategy Per day £ 1,050
Data Capability Assessment Fixed price £ 5,000
Data Insights Architecture Fixed price £ 12,000
Data Catalogue Accelerator Fixed price £ 12,000
Data Governance Accelerator Fixed price £ 20,000

Prices exclude VAT and expenses and may be altered without prior notice.